We want to spread passion and taste for the art of photography through the use of real and Virtual Walls.
We want photographs to be the starting point for anyone who wants to express their art through posters.
We want to create a new enjoyment of the arts, making them affordable, and sustainable.
We want to take works of art to the people wherever they are.
We want to spread the visual arts in a different way to the classic galleries to the benefit of everyone and not just the connoisseur.
We want a culture of art free from preconceptions and prejudices.
We want to offer new talent a chance to better express their creative potential.